User Profile

I am someone who most of us are but no one wants to be -A qualified MBA but an unqualified writer, a struggling professional but an effortless dreamer... I stumbled upon Marketing six years back and since then have limped my way through the Fast Moving Consumer Goods category and now an even Faster moving Media Industry.. Somewhere in between the Fast-Faster-Fastest I hope to find my own (s)pace.. In these (inconsequential?) six years of professional life, I have been lucky to work on a Global Kids'Snack food brand, an iconoic Indian Snackfood brand and a leading Indian Print brand. On those rare days when I am not evaluating creatives or reconciling media spends or bashing-up my Agency for a lousy concept, I try my hand at writing and a few of my articles have miraculously found their way in print! Finally, on days when I am going thru a "Writer's Block" I simply pause, ponder and reflect upon L-I-F-E!!

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